🦕 When a font is released for the first time on Google Fonts, or if it benefited from a major upgrade, we will tweet to promote it from @googlefonts.
In order to tweet about a new release, Google Fonts requires 2-3 expressive images different from the ones used in the README file, which usually correspond to a sample image with a different size. If the Family is variable, an animation is welcome. See this tweet as an example.
Both the images and the source files of the images should be included in the promo folder under the documentation dir.
The promotional images should be following the Google Assets Figma template. If the project is commissioned by Google Fonts, this is mandatory. Otherwise, it is a kind request for our preference.
If the font was designed for a particular script or language, some localized text should be added addressing the respective script or language.
Authors’ names will be included, preferable by tagging them. Person tags can be provided in the README.md or a .txt file in documentation dir.
Please provide a compilation image plus one for each family when a project includes many sibling families. According to the project’s complexity, we would decide on the strategy to promote them either as a set or independently.
How the tweet will be written
Type of release: New font (”New font!”) / Upgraded Font (“Good News!”).
Font Name and tag to author.
Key aspects of the font (axes and ranges included or special features).
Link to family on Google Fonts.
Link to a mini website if available.
The person onboarding the project will collect images from the documentation directory, include them in a drive folder, write a little tweet according to a simple template, and then it will be reviewed and published when the font is released on the live server.